Project Archive
Reputation and brand are often seen as being two sides of the same coin. In people businesses, where I have spent much of my career, its actually the same thing. An intangible brand is simply a reflection of its reputation and the basis for all products, services and an accumulation of experiences across all touch points.
In consumer goods, its perhaps less complicated but its as much if not more important. And when there is a problem, especially with contaminated food, the problems is a crisis.
Heinz in China has chosen to recall four products that it has found to…
It was announced today that China will build several new-types of media groups that are strong, influential and credible. It’s an interesting development and suggests that the feeling in China…
Pret is my favorite UK sandwich shop chain. In truth, it’s much more than a sandwich shop selling fruit. granola, soup as well as great coffee. It re-defined the UK…
Just a few years ago, such a headline would be considered impossible. Europe led the way in fashion and luxury, Japan in automotive and the US in retail and technology. …
