Project Archive
Chinese tourists get smart on pricing
Back in the UK this week with Chinese visitors On the plane over I read a report on the Q1 spending figures for Chinese tourists. Q1 sales are + 67%…
The Chinese and Brand Management
At WPP, we have been publishing studies and reports on brands in China for a number of years. Our China Top 100 is the definitive guide on the brand value…
Football in China – all talk?
Paul Gordon takes a view on the recent McKinsey report on soccer in China…. As a Brit, I call it football, but the recent study from McKinsey on Soccer in…
THE LARGEST IPO IN HISTORY DOES NOT MEAN AN EXCEPIONAL RESULT IN CHINA
In September, Alibaba’s IPO valued the company at $25b. This made it the largest and most successful IPO ever. Despite this, Jack Ma has decided the tough trading conditions of…
