Project Archive
Paul Gordon, experienced strategy advisor from AutoRQ and China watcher adds his perspective on a new move for Chinese brands as our guest blogger.
Unless you happen to work in automotive the chances are you haven’t yet heard of QOROS.
It’s a new car brand that launched in 2013 with a range of models that are well engineered and well designed to the highest standards.
Nothing unusual in that except that QOROS is a genuine Chinese brand with ambitions to launch in Europe in 2016 with a positioning around the new ‘Made in China’.
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